UPCOMING APPEARANCE
THE HILL I'LL DIE ON · LINKEDIN AUDIO EVENT
Being good at work is not the same as building a business
Natalie joins Morgan S. Abreu for a live conversation on why expertise alone does not build a fractional business — and what actually does. Why your offer is muddy and how to fix it. The real cost of staying underpriced. Why referrals alone are not a pipeline.
June 4, 2026 · 1:00 PM ET · LinkedIn Audio
GENERALIST WORLD
Why your transferable skills don’t care about your industry
Natalie and Milly Tamati discuss squiggly careers, the confidence problem, and why your experience belongs to you — not your last employer.
April 2026
“Your skills were never the company’s. They were always yours. The cage was never locked.”
PET BIZ PEOPLE PODCAST
I was running my business like an employee — here’s what it cost me
The real story of going fractional, the pricing mistakes that cost her, and the mindset shift that changed everything. Includes the 238% sales growth story.
April 2026
“I drove a 238% sales increase in 30 days. I was worth much more than I was paid. This was not a them problem. It was a me problem.”
GREAT MONDAYS RADIO
When the performance problem is actually a systems problem
Why bad processes make good people look like underperformers, why fixing the system matters more than blaming the team, and how AI does not solve chaos if the underlying work is still broken.
March 2026
“AI is garbage in, garbage out. If the process is broken, automating it just breaks things faster.”
EVOLVE YOUR PATH WITH MEGAN FLANAGAN
Finding your people in fractional work
Why job stability is largely a myth, how fractional leaders actually find clients, and why relationship-building matters more than any tactic or tool.
2026
“Relationships are revenue. That is not a tagline. That is how every client I have ever had actually found me.”
CHARLEHWFRIENDS PODCAST, S5 EP13
AI, personality, and what makes your business yours
The balance businesses need to find with AI — removing repetitive work without replacing the personality and perspective that make a company different.
2026
LEADERS WHO SCALE, EP 17
How fractional strategic ops unlock growth
The three-step method to get any CEO back on track, the biggest mistakes companies make when adding AI or automation, and why EQ and human connection still outperform any tool.
2025
BUILT AND BACKED, EP 22
Ops as a growth engine with Natalie Hoop
How Natalie got into operations, when a company needs an operations person, the clear correlation between operations and revenue, and why ops is crucial for getting acquired.
2025
Invite Natalie to your podcast
Available for conversations on fractional leadership, pricing confidence, operations strategy, and building a business after corporate.
Natalie speaks at conferences, community events, and workshops on fractional leadership, operations strategy, and building a business that fits your life. She teaches real content — no pitch, no performance. Download the speaker sheet for topic details and booking information.
Tech Business Community Live UPCOMING
Why Startup Growth Stalls And How to Fix It Without Hiring More People. Natalie breaks down the operational gaps that stall growth and the specific levers founders can pull to fix them without adding headcount.
GET TICKETS — use code NATALIESPEAKER20 for 20% offColumbus Startup Week — Leveraging Fractional Leadership: Scale Without Overhiring
When fractional leadership makes sense, what outcomes to expect in the first 30 to 90 days, and how to structure these partnerships so they drive real ROI.
Columbus Startup Week — Knex Operations Clinic Panelist
Operations for Startups Panel. A working session where founders got their specific operational challenges discussed by fractional executives across sales, marketing, operations, finance, and HR.
Knex Operations Clinic for Startups
The Founder’s Bottleneck: When Operations Become the Blocker. A practical workshop helping startup founders identify and fix the operational gaps keeping them stuck in every decision.
Athena Alliance
Client Acquisition and Pipeline Building for Fractional Leaders. Why most fractional leaders struggle to get clients consistently and what actually creates repeatable opportunities without cold outreach.
TIGER Talk, Innovate New Albany
The Founder’s Bottleneck: Why Growth Stalls When Everything Depends on You. Every founder hits a point where growth slows not because the market shrank but because they became the system.
Maven Speaker Series
Fractional Leadership and Operations Strategy. The case for fractional talent as a smarter growth model for founders and a more sustainable business model for operators.
BossmakHer
Is Fractional Work Right for You? A Grounded Guide to Starting Your Own Expert Practice. A practical, no-fluff session breaking down what fractional work really is and how to know if it plays to your strengths.
WORKSHOPS HOSTED
Why Your Fractional Business Feels Like a Failure and What No One Told You About Building One — May 19, 2026 · 60+ attendees
Think Like a Business Owner: What Every Fractional Needs to Build a Business That Actually Works — April 9, 2026 · 124 attendees
The 2026 Fractional Reset Workshop: Reset Rebuild Relaunch — January 15, 2026
Think Like a Business Owner: The Mindset Every Fractional Needs to Scale — November 5, 2025
Invite Natalie to speak
Available for keynote and panel speaking, corporate workshops, and community events. Download the speaker sheet for full topic details.
ENTREPRENISTA
How Natalie Hoop Built Hoop Strategy and Consulting to Coach Fractional Leaders Out of W-2 Thinking
Featured in Entreprenista, a leading platform for women entrepreneurs. Natalie shares her story of being laid off, underpricing her first fractional role by three times, driving 238% sales growth, and rebuilding from scratch.
May 2026
“Most fractional leaders are not underpriced because the market won’t pay more. They are underpriced because they haven’t done the mindset work that makes it possible to hold their rate.”
UNSTRUCTURED DATA
April 2026 Featured Maximizer of Shareholder Value: Natalie Hoop
Featured in Unstructured Data, a newsletter on hard conversations about business, marketing, and technology. Natalie shares her story of underpricing, driving 238% sales growth, and rebuilding after losing her mother.
April 2026
FILAMENT
The samizdat of fractional executives
Named as a seasoned operator and community leader in a private network of 100 fractional executives convened to build the knowledge base and standards that the fractional industry lacks.
December 2025
FRACTIONAL JOBS
Case study: building autonomous workflows to replace manual tasks
A detailed case study of Natalie’s fractional engagement building automated systems that replaced manual processes, reduced errors, and freed up founder time for strategic work.
September 2025
VENTUROUS SPOTLIGHT
Driving impact across companies: meet Natalie Hoop
A written and video interview covering Natalie’s journey into fractional leadership, the strategies and skills that have driven her success, and how fractional work benefits both companies and executives.
October 2025
UNSTUCK PROJECT
Generalist career profile: Natalie Hoop
An in-depth profile of Natalie’s non-linear career path from retail to startups to fractional work, and the lesson that your transferable skills belong to you, not the company you built them at.
2025
Press and media inquiries
Available for expert commentary on fractional leadership, operations strategy, and pricing confidence.
KNEX
Resentment in your fractional business is not a character flaw. It is a signal.
Why fractional leaders feel resentment, what it is actually telling you, and how to use it as a diagnostic instead of a reason to quit.
2026
“Resentment is not a character flaw. It is your business trying to tell you something is misaligned. The question is whether you are willing to listen.”
TECH STARTUP NETWORK
Revenue starts in ops: how one operational rebuild drove 238% sales growth
The step-by-step breakdown of how Natalie rebuilt a broken sales operation from the ground up and drove a 238% increase in sales in 30 days without adding headcount.
October 2025
ONWARD
W-2 thinking will break your business — here’s how to shift it
The beliefs fractional leaders carry out of corporate that are quietly running their businesses, and the specific mindset shifts that change the results.
October 2025
“You left corporate. The beliefs did not leave with you. And they are making every business decision you think you are making rationally.”
Guest writing and contributed content
Natalie contributes articles on fractional leadership, operations strategy, pricing confidence, and building a business after corporate. Pitch a topic or publication.
SIGNATURE TOPICS
What Natalie speaks and podcasts about.
Natalie speaks to founders, fractional leaders, operators, and career transitioners. Her talks combine real case study data, personal story, and frameworks that audiences can use immediately.
Why most fractional businesses are not businesses
The contractor vs. CEO mindset shift. Pricing, pipeline, and identity work for fractional leaders at any stage.
Operations as a growth engine
How founders fix revenue leaks, improve margins, and regain momentum without overhiring. Includes real case studies with measurable results.
The confidence problem in pricing
Why experienced leaders undercharge and the belief shift that breaks the pattern. Built from 15 years of fractional and operational work.
Building a fractional business after corporate
The identity shift, the structure, and the go-to-market plan corporate never taught you.
The founder’s bottleneck
Why growth stalls when everything depends on you, and the operational changes that break the pattern.
Transferable skills and squiggly careers
Why your experience belongs to you, not your last employer. For professionals navigating career transitions and the move to independent work.
Invite Natalie to your podcast or event.
Available for podcast guest appearances, keynote and panel speaking, corporate workshops, and expert commentary on fractional leadership, operations, and pricing strategy.
GET IN TOUCH