HOW THIS WORKS
This is not a course. This is coaching.
Every program is 1:1. Every session is built around your specific business, your specific blocks, and your specific goals. You do not get a generic framework. You get a plan that fits the business you are actually building and the life you actually want.
Not sure which program is right for you? Apply anyway. We will figure it out together on a fit call.
The Fractional Launch Lab
10 WEEKS · 1:1 COACHING · WEEKLY SESSIONS + ASYNC SUPPORT
The Launch Lab is for experienced leaders who are building or rebuilding their fractional business from the ground up. We do not skip the hard parts. We do not skip identity work. We do not skip pricing. You leave with a real business, not just insight.
WHAT WE COVER
- Mindset shift from employee expert to business owner, because without it nothing else works
- Who you are, what makes you different, and how to say it so the right clients immediately understand
- Offer design that is clear, specific, and positioned correctly for your ideal client
- Pricing from math and value, not from fear or what you think someone will pay
- Your Enough Number, the minimum revenue your business needs and how to hit it
- 90-day go-to-market plan built for how you actually work and where your clients actually are
- Referral network strategy, how to build relationships that send you the right people
- Portfolio career design, what your pie looks like and how to build multiple income streams
- Templates, frameworks, and tools you keep and use as your business grows
- Async support throughout, email me when something comes up, not just on session days
OGC members receive a discounted rate of $5,000. Mention OGC in your application.
APPLY FOR THE LAUNCH LABThe Fractional Reset
4 WEEKS · 1:1 COACHING · WEEKLY SESSIONS + ASYNC SUPPORT
The Reset is for fractional leaders who have clients but feel stuck, underpriced, or in famine mode. We fix the foundation so the business finally feels like something you chose.
- Identify the specific structural issue that is keeping your business stuck
- Rework your offers and packaging so they are clear, specific, and priced correctly
- Reset your pricing, scope, and boundaries with current and future clients
- Shift out of feast or famine patterns with a repeatable business development rhythm
- Rebuild the positioning so the right clients can find you and understand why they need you
- Async support throughout
WHAT TO EXPECT
How this actually works.
Apply
Fill out the short application. It takes about three minutes. This starts a conversation, not a commitment. We figure out together whether we are a good fit and which program makes the most sense.
Fit call
We spend 30 minutes on a call. I ask questions. You ask questions. If it is not the right fit I will tell you and point you somewhere better.
We build
Weekly 1:1 sessions. Real work. Async support between sessions. A business that looks and feels like something you actually chose.
WHAT CLIENTS SAY
Real words from fractionals who have done the work.
"Natalie is a GEM. I honestly cannot put into words how impactful she has been to me. She knows how to pull you back in when you go overboard. She is extremely organized, strategic, and knows her stuff when it comes to fractional and ops. I wholeheartedly have been impacted on a level I know I could not have figured out alone. You will definitely want to hire her."
DEMISHA JENNINGS, FRACTIONAL CMO FOR LEGAL
"Natalie Hoop's expertise was instrumental in getting my Fractional CTO business off the ground. Her 10-week course expertly covered branding, offerings, tools, and the entire sales cycle from initial meeting to contract. She validated my pricing and helped me accelerate my learning curve, making her support truly invaluable."
BOB DONALD, FRACTIONAL CTO
"I worked with Natalie while I was refining my fractional positioning and offers. Our conversations created space to step back and think more intentionally about the direction I wanted to take my work. I appreciated the perspective she brought, along with the resources and practical conversation we had around referral structures and partnerships."
RACHEL ZINANTI, FRACTIONAL CMO
"Natalie has this uncanny ability to see patterns way before I do. She called out places I was holding myself back and gave me the push I needed to grow my business. One of the biggest shifts was around pricing. She told me straight up my rates were too low and helped me find the courage to charge for the value I actually deliver. She is still one of my biggest cheerleaders to this day."
JEN BURTON, FRACTIONAL CX LEADER
"I have had a Post-It on my monitor since we last spoke that says STOP THINKING LIKE A W2 EMPLOYEE and it has been such a valuable mindset shift. I signed two coaching clients and a new fractional project. Thank you so much."
ANU CHANDRASEKERA, FRACTIONAL LEADER
"From the instant Natalie engaged with me, I knew I was working with someone who gets straight to the heart of what really matters. What impressed me most was her ability to help me see where I had gotten stuck in my own patterns of overthinking. I walked away with actual clarity and actionable next steps instead of more theory to contemplate."
MEG SCHEDING, FRACTIONAL PMM
Ready to stop figuring this out alone?
Apply today. Limited spots available. We will figure out the right next step together on a fit call.
APPLY NOWQuestions? Email nataliehoop@gmail.com